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UEFA CHAMPIONS LEAGUE

HEINEKEN //// TRADE MARKETING

We took trade marketing beyond the usual aisle displays by turning everyday retail pieces into creative brand icons. The campaign features a shopping basket shaped like the Allianz Arena, a custom display bench, and a central floor island built in the shape of the trophy, bringing the matchday energy directly to the shopper experience.

Agency //// valian.ag

Art Direction & Design //// Guilherme Honegger

Creative Director //// Wirley Almeida

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