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BAR CALLS
HEINEKEN //// BRAND ACTIVATION
Bar Calls brings the ultimate match-day debate from the counter to the pitch. Built on the classic fan instinct that anyone can make a better play from the comfort of their seat, this interactive UEFA Champions League activation puts football's biggest critics to the test in real time—challenging them to step up, make the call, and see if their intuition holds up under pressure.
Agency //// Valiant.ag
Art Direction & Design //// Guilherme Honegger
Creative Director //// Javier Salazar
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